The Monetary Value of Corporate Social Responsibility: The Impact of Tea Trees Growing Project between Corporates and Taiwan’s Aboriginal Farmers on Consumers

The first hypothesis of this study is to dissect the factors that impact consumers’ preference toward a specific corporate social responsibility (CSR) project via framework theory planned behaviour (TPB). second evaluate monetary value for CSR among consumers through their WTP. willingness pay (WTP) in relation those influential used represent tea tree growing implemented by corporates indigenous tribal farmers Taiwan. components covered are product safety, economic security contractual farmers, protection environment, and conservation ecology. Such efforts encompass economic, legal, ethical, philanthropic responsibilities CSR. corresponding highest lowest values per hectare trees USD 92,232 141,762, respectively. overall average 118,035. These amounts corporation can potentially contribute society when it contracts production aboriginal farmers.